Fitness

May 19, 2024 Fitness Marketing

Creating Compelling Social Media Ads for Your Yoga Studio

Namaste, yoga studio owners and marketing enthusiasts! Ready to stretch your social media advertising muscles? Fantastic, because we're about to flow through the art of creating compelling social media ads that'll have potential students rolling out their mats at your studio faster than you can say "downward dog." I remember working with Maya, who ran a cozy yoga studio in Portland. She was amazing at teaching yoga but felt like she was stuck in child's pose when it came to social media advertising. We worked on her social media ad strategy, and within three months, her class attendance had increased by 40%. But let's not get ahead of ourselves – let's start from the beginning, shall we? Why Social Media Ads for Yoga Studios? Before we dive into the how-to, let's talk about why social media ads are such a great fit for yoga studios. Picture this: Sarah, a stressed-out office worker, is scrolling through her Instagram feed during her lunch break. She sees your ad showcasing a peaceful yoga class, promising stress relief and flexibility. Bam! You've just planted a seed that could turn into a new student. Social media ads allow you to:

Reach people in your local area who might be interested in yoga
Showcase the unique atmosphere of your studio
Target specific demographics likely to be interested in your classes
Control your budget and adjust in real-time
Measure your results accurately

Now, let's flow through how to create social media ads that will have potential students saying "yes, please!" to your yoga classes. (more…)

December 20, 2021 Family Fitness Health

5 Ways You Can Benefit From Axe Throwing

If you have never heard of axe throwing, then you may be surprised to learn it is a hugely popular pastime, and a highly competitive sport. Axe throwing centres are fast becoming the place to go for an enjoyable get-together and chance to show your friends and family just how accurate your axe throwing skills are. The concept is extremely simple in that there is a wooden target with concentric circles, and you score more points the closer your axe is to the centre when you throw. Think of it a bit like darts, but with more street cred. There are many benefits to axe throwing, and to give you some incentive to give it a go, here are 5 of them. #1 Physical Exercise. It might not be on the same level as marathon running, but axe throwing does take a reasonable degree of physical exertion. The axes have weight to them with the smaller ones weighing around 800 grammes, and the larger ones used in some competitions weighing up to 1.5 kilograms. Add to that the fact that you have to pull your arm back in order to then throw your axe, you will soon appreciate that there is a reasonable degree of physical effort required. What's certain is that after you have thrown that axe several times, you will have burnt off plenty of calories. (more…)

April 5, 2009 Fitness Food

Local School Wellness Policies and Related News

One section of the Child Nutrition and WIC Reauthorization Act of 2004 requires that all school districts that participate in the National School Lunch Program have local wellness policies by July 1, 2006. The School Nutrition Association (formerly ASFSA) has put together tools to help assist the school community in dealing with this new requirement. Well Done! School Nutrition Professionals Put Wellness Policies to Work This spring 2008 publication from the School Nutrition Association provides inspiration and practical ideas for all in the school community who are committed to fostering healthy eating habits in children. School nutrition professionals from districts of all sizes and all across the country share experiences relating to gaining support from principals, teachers, parents and students; establishing cafeteria-based nutrition education programs; finding products to meet new nutrition standards; developing staff wellness programs and making operational changes. (more…)

February 2, 2009 Fitness

5 Elements of Fitness You Can Do at Home

Most people have some idea that they should workout to keep fit both physically and mentally. The trouble is, life is hectic for most people, especially mothers who work outside the home and don’t get much support from their husbands. Now we are not talking about hard working people such as furniture removalists like Brilliance Removalists Perth or tradesmen, who mostly get plenty of exercise in their day to day jobs - but another reason people don’t exercise is they think it’s necessary to attend a gym and they either can’t afford it, or there is none available close where they live. However, you don’t have to go to the gym to get fit. You can easily do these 5 elements of fitness at home and be much healthier for it.

Always start with a warm up so there is no injury to your muscles or ligaments. An easy way to warm up is to go for a walk. If you simply can’t go outside, getting a treadmill or a stationary bike will really help. The Best Online Fitness Advice sites recommend Walking up and down the stairs is good too. 10 minutes is a good time for warming up.
Once you have warmed up, it’s time to do a cardiovascular workout. How? It’s easy; just walk or pedal faster, go jogging, do some aerobics with a video to guide you or skip rope, whichever sounds like the most fun. Make sure it gets your heart rate up. Try and to it for 30 minutes each time.

(more…)

May 1, 2005 Fitness Health

Nutrition Advisory Council

18^th Annual NAC Art Contest Are you looking for ways to encourage your NAC members' creativity and talent? Participate in the 18th Annual NAC Art Contest. This year's theme is "School Meals are a SMART Start to Good Health." State associations are asked to promote, conduct and sponsor a state contest. Each state is to select three winners to be submitted for the national competition: one from grades K-4, one from grades 5-8 and one from grades 9-12. Twelve national winners will be selected from the state entries, four from each category. Each of the twelve finalists will receive $75 from ASFSA. The Grand Prize winner will receive an additional $100 from ASFSA, and the entry will be reproduced on a T-shirt. Encourage your students to illustrate the theme in the most colorful and creative ways possible. Entries are due to states for judging by January 12, 2004. National winners will be announced in March 2004.

Download an application (in Adobe Acrobat format)
Download an application (in Microsoft Word format)

May 17, 2004 Fitness Food

Right-Sized: School Meals are the Nutritious Choice on Campus

What’s on the menu today? Caesar salad, chicken teriyaki on a bun or cheese lasagna with marinara sauce & breadstick. And sides include fresh apple slices, jicama and baby carrots with dip or apricot applesauce. These are just a few of the options customers can choose from at over 99,000 locations nationwide. Welcome to the school lunch of 2004.

Every day over 36 million school breakfasts and lunches are served to America’s school children. Provided through the U.S. Department of Agriculture’s (USDA) National School Lunch Program and School Breakfast Program, these are nutritious, appealing, balanced meals, provided in age-appropriate serving sizes. A network of child nutrition professionals that oversee school nutrition programs on the local level – each of them members of the American School Food Service Association (ASFSA) – are available as expert sources to discuss the realities of school meals and the school nutrition business.

(more…)

August 3, 1999 Fitness Food

Musical Chairs

Once upon a time, a high school principal in the Glendale (Calif.) Unified School District approached Rick DeBurgh, director of school foodservice. He said, "I want you to buy more study hall tables." DeBurgh explained, "I don't buy study hall tables." "Well, we need more places for students to eat," argued the principal. Then, let the students eat on fastfood-type tables that feature school colors, countered DeBurgh. "But they also have to study there," said the principal. And in a tale that ends happily ever after, DeBurgh showed the principal how students can study happily and productively on festive fastfood tables. "There was some initial concern, but after I met with the student group, the principal said, 'OK, go for it,' and the results have been wildly successful," he says. Not every school across the country boasts a separate space for its cafeteria, study hall, auditorium, gymnasium, school dance and meeting place. In fact, in many schools, one room must serve many functions. The result is the ubiquitous multi-purpose cafeteria, and its logistics can challenge even the most creative foodservice director. But with some innovative design or redesign, school foodservice professionals can find a wealth of solutions to maintain the cafeteria's identity. The key is to get involved in the process early-before it's too late and the music has stopped playing. (more…)